How to Connect Wix to Pinterest

Three ways to connect Wix to Pinterest

1. Wix's built-in sales channel

Since 2025, Wix Stores can sell on Pinterest directly: Wix gives you a product catalog link, and you add it in Pinterest as a data source after claiming your site. It's free and built in, but it covers Pinterest only, and digital and subscription products are left out.

2. Export a file yourself

Wix Stores can export your products to a CSV (Products > More Actions > Export, physical products only), but the file uses Wix's own columns and layout, not the field names and formats Pinterest expects - and it's a snapshot, so it's out of date the next time a price or stock level changes. If you go this way, start from our free Pinterest Catalog CSV Template Generator so at least the columns are right.

3. A store catalog connector

A connector reads your Wix catalog through Wix's REST API, using an API key you create in your Wix account, and builds the Pinterest feed for you. Wix doesn't send product webhooks to an API-key connection, so a connector refreshes when it checks your store or when you click to sync. The connector hosts the feed at a URL that Pinterest reads on a schedule, and one connection can usually feed several platforms at once.

What Pinterest needs

• A Pinterest business account with your website claimed - every product link must be on the domain you claimed.
• Seven fields per product: id, title, description, link, image_link, price, and availability (in stock, out of stock, or preorder), plus item_group_id for variants.
• A Google product category is strongly recommended - it's how Pinterest groups and targets products.
• A data source - a CSV, TSV, or XML file uploaded once, or hosted at a URL that Pinterest re-reads about once every 24 hours.

How your Wix fields map to Pinterest

The table above shows where each Pinterest field comes from in your Wix catalog. A few Wix details need extra care:

• Product options: each combination of options (Black / M, Black / L...) should become its own listing with its own price, stock, and image, grouped under the product with a shared item_group_id. Name your options Color and Size so they're read as color and size.
• Your domain: a free Wix site's product pages live on a wixsite.com address, which usually can't be claimed or verified as your own website with Pinterest. Connect your own domain to your Wix site before you build the feed.
• Product type: Wix categories (collections, on older Wix stores) are the only per-product grouping Wix has, so they're what you map to a Google product category. Skip shopping groups like "Sale" or "New" and map the ones that say what the product is.
• Clothing details: Wix has no gender or age group fields, and Google and Facebook require them - with a color and a size - on clothing and shoes. Fill them in by product name (every "Women's" product is female and adult, for example) if your tool supports it.
• Brand and barcodes: use Wix's Brand field if you have it, or a default brand - usually your store's name. Newer Wix stores also have a Barcode field for GTINs.

Step by step

1. Get your Pinterest account ready - see "What Pinterest needs" above.
2. Create a Wix API key. Go to manage.wix.com/account/api-keys, generate a key with read access to Wix Stores and Categories, and choose your store's site under site access. Note your Site ID too - the long ID right after /dashboard/ in your site dashboard's address bar.
3. Map your product types to Google product categories. Pinterest needs to know what each product is. Map each of your Wix categories (or collections, on older Wix stores) to one category from the Google product category list once, and every product with that value is categorized from then on.
4. Add the data source in Pinterest. In Pinterest Business, open Catalogs, add a data source, and paste your feed URL (with its username and password if it's protected). Pinterest checks it, then re-reads it about once a day.
5. Check the first import. Review the errors Pinterest reports and fix them in Wix, not in the feed - your store stays the single source of truth.

Common Wix to Pinterest problems

• Products on a free wixsite.com address. Pinterest wants product links on a website you've claimed or verified, which a free Wix address usually can't be. Connect a custom domain first.
• Hidden products and digital products. Only visible products with a live product page belong in the feed - hide a product in Wix and it should drop out. Digital and subscription products aren't sold through shopping catalogs.
• "Domain not claimed" or links rejected. Claim the exact domain your product pages use, including whether it has www.
• Products missing after an upload. Check the data source's errors in Pinterest - How to Fix Pinterest Catalog Errors covers each one.

Related guides

For more on Pinterest itself, see What Is a Pinterest Catalog?. On a different store platform? WooCommerce to Pinterest and PrestaShop to Pinterest cover the same setup for those stores.