Guide · WooCommerce, PrestaShop, Wix, Square, Squarespace, BigCommerce & Webflow
How to Connect Webflow to Pinterest
Pinterest shoppers save products to buy later, and a Pinterest catalog turns each of your Webflow products into a shoppable Product Pin with its price and a link back to your site. Webflow has built-in feeds for Facebook and Google but nothing for Pinterest, so how you build the feed is up to you.
This guide covers the ways to get your Webflow store onto Pinterest, what Pinterest needs from every product, how your Webflow fields map to Pinterest's, and the problems Webflow stores run into most.
Three ways to connect Webflow to Pinterest
1. Webflow's built-in integrations
Webflow has no Pinterest integration of its own. Its built-in product feeds are made for Facebook and Google, not Pinterest's catalog format - so Webflow stores use a feed tool or a connector that hosts a data source URL for Pinterest.
2. Export a file yourself
Webflow can export your products to a CSV, but the file uses Webflow's own columns - not the field names and formats Pinterest expects - and it's a snapshot, so it's out of date as soon as a price or stock level changes. If you go this way, start from our free Pinterest Catalog CSV Template Generator so at least the columns are right.
3. A store catalog connector
A connector reads your Webflow store through Webflow's API, using a site API token you create in your site settings, and builds the Pinterest feed for you. Webflow can notify a connector through webhooks when a product or its stock changes, so updates arrive within moments - and only the products that changed need to be read again. The connector hosts the feed at a URL that Pinterest reads on a schedule, and one connection can usually feed several platforms at once.
What Pinterest needs
- A Pinterest business account with your website claimed - every product
linkmust be on the domain you claimed. - Seven fields per product:
id,title,description,link,image_link,price, andavailability(in stock,out of stock, orpreorder), plusitem_group_idfor variants. - A Google product category is strongly recommended - it's how Pinterest groups and targets products.
- A data source - a CSV, TSV, or XML file uploaded once, or hosted at a URL that Pinterest re-reads about once every 24 hours.
How your Webflow fields map to Pinterest
The table above shows where each Pinterest field comes from in your Webflow store. A few Webflow details need extra care:
- Variants: in Webflow, each combination of options (Navy / M, Navy / L...) is its own SKU, and each SKU should become its own listing with its own price, stock, and image, grouped under the product with a shared
item_group_id. Name your options Color and Size so they're read as color and size. - Sale prices: a compare-at price above your price means the product is on sale - the compare-at price is the regular price, and your price is the sale price.
- Your domain: a free Webflow site's product pages live on a
webflow.ioaddress, which usually can't be claimed or verified as your own website with Pinterest. Connect your own domain to your Webflow site before you build the feed. - Product type: Webflow categories are what you map to a Google product category. Skip shopping groups like "Sale" or "New" and map the ones that say what the product is.
- Brand and identifiers: Webflow has no brand or GTIN fields. Use your store's name as a default brand - for your own products, it is the brand - and most own-brand and handmade products don't have a GTIN anyway.
- Clothing details: Webflow has no gender or age group fields, and Google and Facebook require them - with a color and a size - on clothing and shoes. Set them by product name if your tool supports it.
Step by step
- Get your Pinterest account ready - see "What Pinterest needs" above.
- Create a site API token. In Webflow, open your site's Site settings > Apps & integrations, scroll to API access, and click Generate API token. Give it read access to E-commerce and CMS - plus read and write access to Sites if your connector sets up automatic updates for you - and copy the token. Webflow shows it only once.
- Map your product types to Google product categories. Pinterest needs to know what each product is. Map each of your Webflow categories to one category from the Google product category list once, and every product with that value is categorized from then on.
- Add the data source in Pinterest. In Pinterest Business, open Catalogs, add a data source, and paste your feed URL (with its username and password if it's protected). Pinterest checks it, then re-reads it about once a day.
- Check the first import. Review the errors Pinterest reports and fix them in Webflow, not in the feed - your store stays the single source of truth.
Common Webflow to Pinterest problems
- Products on a free webflow.io address. Pinterest wants product links on a website you've claimed or verified, which a free Webflow address usually can't be. Connect a custom domain first.
- Drafts, archived products, digital products, and services. Only published physical products belong in the feed - draft or archive a product in Webflow and it should drop out. Digital downloads and services aren't sold through shopping catalogs.
- "Domain not claimed" or links rejected. Claim the exact domain your product pages use, including whether it has www.
- Products missing after an upload. Check the data source's errors in Pinterest - How to Fix Pinterest Catalog Errors covers each one.
Related guides
For more on Pinterest itself, see What Is a Pinterest Catalog?. On a different store platform? WooCommerce to Pinterest, PrestaShop to Pinterest, Wix to Pinterest, Square to Pinterest, Squarespace to Pinterest, and BigCommerce to Pinterest cover the same setup for those stores.
Frequently asked questions
Can I connect Webflow to Pinterest without a plugin?
Yes. Pinterest reads a product feed, so you can build one from your Webflow products yourself or use a connector that reads your store through its API and hosts the feed at a URL Pinterest fetches on a schedule - nothing to install on your site.
Does Webflow have a built-in Pinterest integration?
No. Webflow Ecommerce has built-in Facebook and Google product feeds, but nothing for Pinterest catalogs, so Webflow stores use a feed tool or a connector that hosts a data source URL for Pinterest.
Do Webflow product variants sync to Pinterest?
They should, when your tool supports them: each SKU - one combination of options - becomes its own Pinterest listing with its own price, stock, and image, grouped under the product with a shared item_group_id. Pin Data Connect's connector does this for every SKU of a published product.
How often does Pinterest update my Webflow products?
It depends on both sides: Webflow notifies a connector when a product or its stock changes, so updates arrive within moments, and Pinterest re-reads a hosted data source about once every 24 hours. A hosted feed URL means you never re-upload anything.
Do I need to claim my website on Pinterest?
Yes. Pinterest catalogs only accept products whose link is on a website you have claimed in your Pinterest business account, so claim your store domain before adding the data source.
Connect Webflow to Pinterest - and three more platforms
Pin Data Connect's Store Product Catalog Connector reads your Webflow store with a site API token and keeps your Pinterest catalog in sync automatically - SKUs as grouped variants, sale prices from compare-at prices, clothing details set by product name - with Pinterest, Facebook, Google, and Bing all in one subscription.
See the Store Product Catalog Connector →
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