How to Connect Wix to Bing Shopping

Three ways to connect Wix to Bing Shopping

1. Wix's built-in sales channel

Wix has no built-in Microsoft Merchant Center channel, so your choices are third-party apps from the Wix App Market - or, if you already send products to Google through Wix's Google channel, importing them from Google Merchant Center.

2. Export a file yourself

Wix Stores can export your products to a CSV (Products > More Actions > Export, physical products only), but the file uses Wix's own columns and layout, not the field names and formats Bing Shopping expects - and it's a snapshot, so it's out of date the next time a price or stock level changes. If you go this way, start from our free Bing Catalog CSV Template Generator so at least the columns are right.

3. A store catalog connector

A connector reads your Wix catalog through Wix's REST API, using an API key you create in your Wix account, and builds the Bing Shopping feed for you. Wix doesn't send product webhooks to an API-key connection, so a connector refreshes when it checks your store or when you click to sync. The connector hosts the feed at a URL that Bing Shopping reads on a schedule, and one connection can usually feed several platforms at once.

What Bing Shopping needs

• A Microsoft Advertising account with a Microsoft Merchant Center store, and your domain verified through Bing Webmaster Tools or a UET tag.
• Seven fields per product: id, title, description, link, image_link, price, and shipping (required only in Germany and Austria).
• Optional extras like brand, gtin, and product_category - which uses the same Google product category list.
• Regular refreshes - Microsoft Merchant Center items expire after 30 days unless they're updated.

How your Wix fields map to Bing Shopping

The table above shows where each Bing Shopping field comes from in your Wix catalog. A few Wix details need extra care:

• Product options: each combination of options (Black / M, Black / L...) should become its own listing with its own price, stock, and image, grouped under the product with a shared item_group_id. Name your options Color and Size so they're read as color and size.
• Your domain: a free Wix site's product pages live on a wixsite.com address, which usually can't be claimed or verified as your own website with Bing Shopping. Connect your own domain to your Wix site before you build the feed.
• Product type: Wix categories (collections, on older Wix stores) are the only per-product grouping Wix has, so they're what you map to a Google product category. Skip shopping groups like "Sale" or "New" and map the ones that say what the product is.
• Clothing details: Wix has no gender or age group fields, and Google and Facebook require them - with a color and a size - on clothing and shoes. Fill them in by product name (every "Women's" product is female and adult, for example) if your tool supports it.
• Brand and barcodes: use Wix's Brand field if you have it, or a default brand - usually your store's name. Newer Wix stores also have a Barcode field for GTINs.

Step by step

1. Get your Bing Shopping account ready - see "What Bing Shopping needs" above.
2. Create a Wix API key. Go to manage.wix.com/account/api-keys, generate a key with read access to Wix Stores and Categories, and choose your store's site under site access. Note your Site ID too - the long ID right after /dashboard/ in your site dashboard's address bar.
3. Optionally add categories. Microsoft doesn't require product_category, but adding one from the Google product category list helps your products show for the right searches.
4. Add the feed in Microsoft Merchant Center. In Microsoft Advertising, go to Tools > Merchant Center, select your store, and add a feed that Microsoft downloads on a schedule from your feed URL. If your products are already in Google Merchant Center, you can import them instead.
5. Check the first import. Review the errors Bing Shopping reports and fix them in Wix, not in the feed - your store stays the single source of truth.

Common Wix to Bing Shopping problems

• Products on a free wixsite.com address. Bing Shopping wants product links on a website you've claimed or verified, which a free Wix address usually can't be. Connect a custom domain first.
• Hidden products and digital products. Only visible products with a live product page belong in the feed - hide a product in Wix and it should drop out. Digital and subscription products aren't sold through shopping catalogs.
• Products disappearing after a month. Items expire after 30 days, so a one-time upload quietly empties out. Use a scheduled feed.
• Links rejected. Every product link must be under your store's verified URL. See How to Import a Google Merchant Feed Into Bing for the Google import route.

Related guides

For more on Bing Shopping itself, see How to Import a Google Merchant Feed Into Bing. On a different store platform? WooCommerce to Bing Shopping and PrestaShop to Bing Shopping cover the same setup for those stores.