How to Connect Wix to Facebook

Three ways to connect Wix to Facebook

1. Wix's built-in sales channel

Meta stopped supporting Facebook and Instagram shops created through the Wix dashboard in April 2024. Wix now gives you a Meta catalog link - a data feed you add to a catalog in Commerce Manager - or you can use a third-party app such as Facebook Shops by GoDataFeed. Either way it covers Facebook and Instagram only.

2. Export a file yourself

Wix Stores can export your products to a CSV (Products > More Actions > Export, physical products only), but the file uses Wix's own columns and layout, not the field names and formats Facebook expects - and it's a snapshot, so it's out of date the next time a price or stock level changes. If you go this way, start from our free Facebook Catalog CSV Template Generator so at least the columns are right.

3. A store catalog connector

A connector reads your Wix catalog through Wix's REST API, using an API key you create in your Wix account, and builds the Facebook feed for you. Wix doesn't send product webhooks to an API-key connection, so a connector refreshes when it checks your store or when you click to sync. The connector hosts the feed at a URL that Facebook reads on a schedule, and one connection can usually feed several platforms at once.

What Facebook needs

• A Meta business portfolio with access to Commerce Manager, where your catalog lives.
• Nine fields per product: id, title, description, availability (in stock or out of stock), condition, price, link, image_link, and brand.
• Images in JPEG or PNG, at least 500 x 500 pixels and up to 8 MB.
• A data feed - a file you upload, or a URL that Commerce Manager fetches hourly, daily, or weekly.

How your Wix fields map to Facebook

The table above shows where each Facebook field comes from in your Wix catalog. A few Wix details need extra care:

• Product options: each combination of options (Black / M, Black / L...) should become its own listing with its own price, stock, and image, grouped under the product with a shared item_group_id. Name your options Color and Size so they're read as color and size.
• Product type: Wix categories (collections, on older Wix stores) are the only per-product grouping Wix has, so they're what you map to a Google product category. Skip shopping groups like "Sale" or "New" and map the ones that say what the product is.
• Clothing details: Wix has no gender or age group fields, and Google and Facebook require them - with a color and a size - on clothing and shoes. Fill them in by product name (every "Women's" product is female and adult, for example) if your tool supports it.
• Brand and barcodes: use Wix's Brand field if you have it, or a default brand - usually your store's name. Newer Wix stores also have a Barcode field for GTINs.

Step by step

1. Get your Facebook account ready - see "What Facebook needs" above.
2. Create a Wix API key. Go to manage.wix.com/account/api-keys, generate a key with read access to Wix Stores and Categories, and choose your store's site under site access. Note your Site ID too - the long ID right after /dashboard/ in your site dashboard's address bar.
3. Map your product types to Google product categories. Facebook needs to know what each product is. Map each of your Wix categories (or collections, on older Wix stores) to one category from the Google product category list once, and every product with that value is categorized from then on.
4. Add the data feed in Commerce Manager. Open your catalog, go to Data sources, add items with a data feed, choose a URL, and paste your feed URL with its login. Pick a daily schedule.
5. Check the first import. Review the errors Facebook reports and fix them in Wix, not in the feed - your store stays the single source of truth.

Common Wix to Facebook problems

• Hidden products and digital products. Only visible products with a live product page belong in the feed - hide a product in Wix and it should drop out. Digital and subscription products aren't sold through shopping catalogs.
• Items rejected for a missing brand. Facebook requires brand on every item - set a default if your store doesn't record one.
• Backorders. Facebook has no "preorder" value, so backordered items need to be sent as in stock or out of stock. Facebook Catalog Feed Errors, Fixed covers the rest.

Related guides

For more on Facebook itself, see How to Create a Facebook Catalog Without Shopify. On a different store platform? WooCommerce to Facebook and PrestaShop to Facebook cover the same setup for those stores.