How to Connect PrestaShop to Pinterest

Three ways to connect PrestaShop to Pinterest

1. An official plugin or module

Neither PrestaShop nor Pinterest publishes an official Pinterest catalog module, so your choices are third-party modules from the PrestaShop Addons marketplace or an outside feed tool.

2. Export a file yourself

PrestaShop can export your product list to CSV from the back office, but the export uses PrestaShop's own columns and doesn't include everything Pinterest needs - full product page URLs, image URLs, or availability in Pinterest's words. Turning that into a working feed means reformatting it by hand, every time your Presta catalog changes. If you go this way, start from our free Pinterest Catalog CSV Template Generator so at least the columns are right.

3. A store catalog connector

A connector reads your Presta catalog through PrestaShop's Webservice API - PrestaShop's built-in REST API - and builds the Pinterest feed for you. PrestaShop doesn't send webhooks to outside apps without an extra module, so connectors either check your store on a schedule or refresh when you ask them to. The connector hosts the feed at a URL that Pinterest reads on a schedule, and one connection can usually feed several platforms at once.

What Pinterest needs

• A Pinterest business account with your website claimed - every product link must be on the domain you claimed.
• Seven fields per product: id, title, description, link, image_link, price, and availability (in stock, out of stock, or preorder), plus item_group_id for variants.
• A Google product category is strongly recommended - it's how Pinterest groups and targets products.
• A data source - a CSV, TSV, or XML file uploaded once, or hosted at a URL that Pinterest re-reads about once every 24 hours.

How your PrestaShop fields map to Pinterest

The table above shows where each Pinterest field comes from in your Presta catalog. A few PrestaShop details need extra care:

• Product type: PrestaShop categories are usually broad shopping groups ("Home", "Sale", "Gifts"), not what the product actually is. A Feature such as Type ("Mug", "T-shirt") is a far better source for a category.
• Combinations: sizes and colors in PrestaShop are combinations. Listing each one separately means grouping them under one item_group_id - check whether your module or connector supports combinations, or whether it lists one item per product.
• GTIN and MPN: PrestaShop has EAN-13 and UPC fields for barcodes, and the Reference field works as an MPN.
• Language and tax: multilingual shops store a name and description per language, so use the language of the country you're selling to. Prices should include or exclude tax the way Pinterest expects for that country.

Step by step

1. Get your Pinterest account ready - see "What Pinterest needs" above.
2. Create a read-only Webservice key. In your PrestaShop back office, go to Advanced Parameters > Webservice, make sure the webservice is enabled, and choose Add new webservice key. Generate the key and give it View (GET) permission only, on products and the resources your feed reads, such as categories and product features.
3. Map your product types to Google product categories. Pinterest needs to know what each product is. Map each value of your Feature (like "Type") to one category from the Google product category list once, and every product with that value is categorized from then on.
4. Add the data source in Pinterest. In Pinterest Business, open Catalogs, add a data source, and paste your feed URL (with its username and password if it's protected). Pinterest checks it, then re-reads it about once a day.
5. Check the first import. Review the errors Pinterest reports and fix them in PrestaShop, not in the feed - your store stays the single source of truth.

Common PrestaShop to Pinterest problems

• Product links that don't open. If friendly URLs are off, or a product is disabled or not visible in the catalog, its page may not load for a shopper - and every product's link has to.
• Images Pinterest can't download. Use a cover image on every product, and make sure your image URLs load in a logged-out browser.
• "Domain not claimed" or links rejected. Claim the exact domain your product pages use, including whether it has www.
• Products missing after an upload. Check the data source's errors in Pinterest - How to Fix Pinterest Catalog Errors covers each one.

Related guides

For more on Pinterest itself, see What Is a Pinterest Catalog?. Running a WooCommerce catalog instead of a Presta catalog? WooCommerce to Pinterest covers the same setup for WooCommerce.