How to Connect WooCommerce to Bing Shopping

Three ways to connect WooCommerce to Bing Shopping

1. An official plugin or module

Microsoft doesn't publish an official WooCommerce extension for Microsoft Merchant Center, so your choices are third-party feed plugins - or, if you already send products to Google, importing them from Google Merchant Center.

2. Export a file yourself

WooCommerce's built-in product export (Products > Export) gives you a CSV of your WooCommerce catalog, but its columns are WooCommerce's own - "Regular price", "In stock?", "Images" - not the field names and formats Bing Shopping expects. You'd have to rename and reformat it, and redo that every time something changes. If you go this way, start from our free Bing Catalog CSV Template Generator so at least the columns are right.

3. A store catalog connector

A connector reads your WooCommerce catalog through WooCommerce's REST API and builds the Bing Shopping feed for you. Because WooCommerce can send webhooks, a good connector updates in real time - a price change or a sold-out item reaches your feed within moments, not at the next export. The connector hosts the feed at a URL that Bing Shopping reads on a schedule, and one connection can usually feed several platforms at once.

What Bing Shopping needs

• A Microsoft Advertising account with a Microsoft Merchant Center store, and your domain verified through Bing Webmaster Tools or a UET tag.
• Seven fields per product: id, title, description, link, image_link, price, and shipping (required only in Germany and Austria).
• Optional extras like brand, gtin, and product_category - which uses the same Google product category list.
• Regular refreshes - Microsoft Merchant Center items expire after 30 days unless they're updated.

How your WooCommerce fields map to Bing Shopping

The table above shows where each Bing Shopping field comes from in your WooCommerce catalog. A few WooCommerce details need extra care:

• Variable products: each variation (Navy / M, Navy / L...) should become its own listing with its own price, stock, and image, all sharing the parent product as their item_group_id. Put sizes and colors in attributes named Size and Color so they can be read reliably.
• Brand: WooCommerce has a built-in Brands feature in recent versions. If you don't use it, your feed needs a default brand - usually your own store's name if you make the products.
• GTIN: recent WooCommerce versions include a "GTIN, UPC, EAN, or ISBN" field on the Inventory tab. Fill it in for products that have barcodes.
• Descriptions are stored as HTML in WooCommerce, so they have to be converted to plain text for the feed.

Step by step

1. Get your Bing Shopping account ready - see "What Bing Shopping needs" above.
2. Give read access to your store. WooCommerce has a built-in approval screen for apps, or you can create a key yourself under WooCommerce > Settings > Advanced > REST API with Read permission. Read-only is all a catalog feed needs.
3. Optionally add categories. Microsoft doesn't require product_category, but adding one from the Google product category list helps your products show for the right searches.
4. Add the feed in Microsoft Merchant Center. In Microsoft Advertising, go to Tools > Merchant Center, select your store, and add a feed that Microsoft downloads on a schedule from your feed URL. If your products are already in Google Merchant Center, you can import them instead.
5. Check the first import. Review the errors Bing Shopping reports and fix them in WooCommerce, not in the feed - your store stays the single source of truth.

Common WooCommerce to Bing Shopping problems

• Grouped and external/affiliate products. A grouped product has no single price, and an external product links to someone else's site, so neither belongs in your WooCommerce catalog feed. Simple and variable products are the ones to sync.
• Draft, private, or hidden products. Only published products with a public product page can be listed - the link has to open for a shopper.
• Products disappearing after a month. Items expire after 30 days, so a one-time upload quietly empties out. Use a scheduled feed.
• Links rejected. Every product link must be under your store's verified URL. See How to Import a Google Merchant Feed Into Bing for the Google import route.

Related guides

For more on Bing Shopping itself, see How to Import a Google Merchant Feed Into Bing. Running a Presta catalog instead of a WooCommerce catalog? PrestaShop to Bing Shopping covers the same setup for PrestaShop.