How to Connect Squarespace to Google Shopping

Three ways to connect Squarespace to Google Shopping

1. Squarespace's built-in integrations

Squarespace has a built-in Google Merchant Center integration (the Google shopping panel, on Core, Plus, Advanced, and Commerce plans) that syncs your physical products to Google automatically. It sends every physical product - you choose which ones show from inside Merchant Center - and it covers Google only.

2. Export a file yourself

Squarespace can export your products to a CSV from your Inventory panel, but the file uses Squarespace's own columns - not the field names and formats Google Shopping expects - and it's a snapshot, so it's out of date as soon as a price or stock level changes. If you go this way, start from our free Google Catalog TSV Template Generator so at least the columns are right.

3. A store catalog connector

A connector reads your Squarespace store through Squarespace's Commerce API once you approve read-only access on Squarespace's own authorization page, and builds the Google Shopping feed for you. Squarespace doesn't notify apps when products change, so a connector reads your store on a schedule - typically once a day - and whenever you ask it to. The connector hosts the feed at a URL that Google Shopping reads on a schedule, and one connection can usually feed several platforms at once.

What Google Shopping needs

• A Google Merchant Center account with your website verified and claimed, plus shipping and return policies.
• Seven fields per product: id, title, description, link, image_link, availability (in_stock, out_of_stock, preorder, or backorder), and price.
• Product identifiers: brand for new products, and gtin where one exists - or identifier_exists set to no for handmade items.
• A product source - a file Google fetches daily, weekly, or monthly from a URL, among other options.

How your Squarespace fields map to Google Shopping

The table above shows where each Google Shopping field comes from in your Squarespace store. A few Squarespace details need extra care:

• Variants: each variant of a product (Navy / M, Navy / L...) should become its own listing with its own price, stock, SKU, and image, grouped under the product with a shared item_group_id. Name your options Color and Size so they're read as color and size.
• Sale prices: when a variant is marked on sale in Squarespace, its regular price is the price and the sale price is the sale price - Google Shopping shows both.
• Your domain: a free Squarespace site's product pages live on a squarespace.com address, which usually can't be claimed or verified as your own website with Google Shopping. Connect your own domain to your Squarespace site before you build the feed.
• Product type: Squarespace's API doesn't share store categories, so map each store page - or, more precisely, product tags that say what the product is ("Mugs", "Hoodies") - to a Google product category. Skip tags like "Sale" or "New".
• Brand and identifiers: Squarespace has no brand field. Use your site's name as a default brand - for your own products, it is the brand. If you resell packaged goods, add each variant's GTIN or MPN in Squarespace; most own-brand and handmade products don't have a GTIN anyway.
• Clothing details: Squarespace has no gender or age group fields, and Google and Facebook require them - with a color and a size - on clothing and shoes. Set them by product name if your tool supports it.

Step by step

1. Get your Google Shopping account ready - see "What Google Shopping needs" above.
2. Approve read-only access in Squarespace. A connector sends you to Squarespace's own authorization page; sign in, choose your site, and approve read-only access to your products and inventory. Nothing to copy or paste, and read-only is all a catalog feed needs.
3. Map your product types to Google product categories. Google Shopping needs to know what each product is. Map each of your store pages and product tags to one category from the Google product category list once, and every product with that value is categorized from then on.
4. Add the product source in Merchant Center. Go to Settings > Data sources, add a product source from a file, choose to fetch it from a URL, add the login under Add authentication information, and schedule a daily fetch.
5. Check the first import. Review the errors Google Shopping reports and fix them in Squarespace, not in the feed - your store stays the single source of truth.

Common Squarespace to Google Shopping problems

• Products on a free squarespace.com address. Google Shopping wants product links on a website you've claimed or verified, which a free Squarespace address usually can't be. Connect a custom domain first.
• A site-wide password. Shopping platforms can't reach product pages behind a password, so turn off your site password before you build the feed.
• Hidden products, disabled store pages, and non-physical products. Only visible physical products on an enabled store page belong in the feed - hide a product or disable its store page in Squarespace and it should drop out. Digital downloads, services, and gift cards aren't sold through shopping catalogs.
• Price or availability mismatch. Google compares your feed with your product page. A sale, a tax setting, or a cached page that shows a different price will get items disapproved.
• Missing identifiers. Products with barcodes need a gtin; handmade products should set identifier_exists to no. See How to Set Up a Google Merchant Center Feed for a Small Store.

Related guides

For more on Google Shopping itself, see Google Product Category: How to Pick the Right One. On a different store platform? WooCommerce to Google Shopping, PrestaShop to Google Shopping, Wix to Google Shopping, Square to Google Shopping, BigCommerce to Google Shopping, and Webflow to Google Shopping cover the same setup for those stores.