How to Connect Wix to Google Shopping

Three ways to connect Wix to Google Shopping

1. Wix's built-in sales channel

Wix Stores has a built-in Google channel that sends your products to Google Merchant Center as a product feed, for the countries and languages you choose. It covers Google only, and digital and subscription products are left out.

2. Export a file yourself

Wix Stores can export your products to a CSV (Products > More Actions > Export, physical products only), but the file uses Wix's own columns and layout, not the field names and formats Google Shopping expects - and it's a snapshot, so it's out of date the next time a price or stock level changes. If you go this way, start from our free Google Catalog TSV Template Generator so at least the columns are right.

3. A store catalog connector

A connector reads your Wix catalog through Wix's REST API, using an API key you create in your Wix account, and builds the Google Shopping feed for you. Wix doesn't send product webhooks to an API-key connection, so a connector refreshes when it checks your store or when you click to sync. The connector hosts the feed at a URL that Google Shopping reads on a schedule, and one connection can usually feed several platforms at once.

What Google Shopping needs

• A Google Merchant Center account with your website verified and claimed, plus shipping and return policies.
• Seven fields per product: id, title, description, link, image_link, availability (in_stock, out_of_stock, preorder, or backorder), and price.
• Product identifiers: brand for new products, and gtin where one exists - or identifier_exists set to no for handmade items.
• A product source - a file Google fetches daily, weekly, or monthly from a URL, among other options.

How your Wix fields map to Google Shopping

The table above shows where each Google Shopping field comes from in your Wix catalog. A few Wix details need extra care:

• Product options: each combination of options (Black / M, Black / L...) should become its own listing with its own price, stock, and image, grouped under the product with a shared item_group_id. Name your options Color and Size so they're read as color and size.
• Your domain: a free Wix site's product pages live on a wixsite.com address, which usually can't be claimed or verified as your own website with Google Shopping. Connect your own domain to your Wix site before you build the feed.
• Product type: Wix categories (collections, on older Wix stores) are the only per-product grouping Wix has, so they're what you map to a Google product category. Skip shopping groups like "Sale" or "New" and map the ones that say what the product is.
• Clothing details: Wix has no gender or age group fields, and Google and Facebook require them - with a color and a size - on clothing and shoes. Fill them in by product name (every "Women's" product is female and adult, for example) if your tool supports it.
• Brand and barcodes: use Wix's Brand field if you have it, or a default brand - usually your store's name. Newer Wix stores also have a Barcode field for GTINs.

Step by step

1. Get your Google Shopping account ready - see "What Google Shopping needs" above.
2. Create a Wix API key. Go to manage.wix.com/account/api-keys, generate a key with read access to Wix Stores and Categories, and choose your store's site under site access. Note your Site ID too - the long ID right after /dashboard/ in your site dashboard's address bar.
3. Map your product types to Google product categories. Google Shopping needs to know what each product is. Map each of your Wix categories (or collections, on older Wix stores) to one category from the Google product category list once, and every product with that value is categorized from then on.
4. Add the product source in Merchant Center. Go to Settings > Data sources, add a product source from a file, choose to fetch it from a URL, add the login under Add authentication information, and schedule a daily fetch.
5. Check the first import. Review the errors Google Shopping reports and fix them in Wix, not in the feed - your store stays the single source of truth.

Common Wix to Google Shopping problems

• Products on a free wixsite.com address. Google Shopping wants product links on a website you've claimed or verified, which a free Wix address usually can't be. Connect a custom domain first.
• Hidden products and digital products. Only visible products with a live product page belong in the feed - hide a product in Wix and it should drop out. Digital and subscription products aren't sold through shopping catalogs.
• Price or availability mismatch. Google compares your feed with your product page. A sale, a tax setting, or a cached page that shows a different price will get items disapproved.
• Missing identifiers. Products with barcodes need a gtin; handmade products should set identifier_exists to no. See How to Set Up a Google Merchant Center Feed for a Small Store.

Related guides

For more on Google Shopping itself, see Google Product Category: How to Pick the Right One. On a different store platform? WooCommerce to Google Shopping and PrestaShop to Google Shopping cover the same setup for those stores.