Custom labels for ad campaigns and product groups

A custom label is a tag only you and the ad platforms see. Shoppers never see it. Use it to group products for shopping ads, so you can bid more on best sellers or run a seasonal campaign.

Ideas for labels

• Performance: bestseller, new, clearance
• Season or event: christmas, summer, mothers-day
• Price band or margin: under-25, high-margin
• Collection: floral, abstract

Pick one meaning per label number and stick to it, for example Custom Label 0 for season and Custom Label 1 for performance.

Where to set them

• Custom Label 0 is on the Pinterest, Google, and Dashery catalogs.
• Custom Labels 0 to 4 are on every Enhanced catalog (tick the custom labels section on the form). Pinterest and Facebook Enhanced also have Custom Numbers 0 to 4 for whole numbers.
• Use Bulk Edit to set Custom Label 0 on many products at once.

Labels can be up to 100 characters (Pinterest allows more).

Use them on the platform

On the platform, create a product group (Pinterest) or product set (Facebook), or subdivide a shopping campaign (Google and Bing), filtered by the label. See our guide to Pinterest product groups and shopping ads.