How to Add Products From Any Website to a Pinterest Catalog

Get your website ready

The diagram above sums up what Pinterest checks, in three groups:

• Your domain. You must own it and claim it on Pinterest, with an HTML tag, an HTML file, or a DNS TXT record. If your site builder won't let you edit page code, use the DNS record at your domain registrar.
• Your product pages. Each product needs its own page where a shopper can see the price and buy without signing in.
• Your product data. Every product needs an ID, title, description, link, image, price, and availability.

Collect your product data

Most of the data is already on your product pages:

• link - the page's address from your browser.
• image_link - right-click the main product image and copy the image address.
• title, description, and price - from the page, with the price written as a number and currency code, such as 24.99 USD.
• id - your SKU, or any code you choose that never changes.
• availability - in stock, out of stock, or preorder.

Many site builders can also export a product list, which gives you a head start - but the export's column names rarely match the Pinterest product feed format, so expect to rename and reformat them.

Build your Pinterest product feed

1. Spreadsheet: one row per product, Pinterest's field names as column headers, saved as CSV. It's free, but every change means editing and re-uploading the file. Our free Pinterest Catalog CSV Template Generator gives you the right column names.
2. Browser-based catalog builder: enter or capture each product once, and the builder writes the file in Pinterest's format and hosts it at a URL.
3. Browser extension: some builders can capture a product straight from its page while you browse your own site.

Add it to Pinterest

In Pinterest Business, open Catalogs and add a data source - upload the file, or better, paste a hosted URL. Pinterest re-reads a hosted data source about once every 24 hours, so your Pinterest shopping catalog stays current without re-uploading. After the first import, each product becomes a Product Pin.

Notes for popular site builders

• Squarespace, Wix, and Webflow: some offer their own built-in connection to Pinterest or other channels. Check first; if it doesn't cover what you need, a product feed works with any of them.
• Big Cartel, Square Online, Ecwid, and others: claim your own domain (not the platform's subdomain) so your product links qualify.
• Custom-built sites: you control the code, so claiming with an HTML tag is quickest.

Next steps

New to catalogs? What Is a Pinterest Catalog? explains how it all fits together, and Pinterest Catalog CSV Template and Field Guide lists every field. Selling print on demand? See the Print on Demand Pinterest Strategy.