Dashery to Pinterest: Build a Pinterest Catalog for Your Dashery Store

Step 1: Use a domain you can claim

Pinterest only accepts catalog products whose links are on a website you've claimed, and you can only claim a domain you control. Dashery lets you run your store on a dashery.com subdomain or on your own custom domain - for a Pinterest catalog, use your own domain.

1. Connect your custom domain (such as shop.yourbrand.com) to your Dashery store.
2. In your Pinterest business account, go to Settings > Claimed accounts and claim the domain. With a hosted store, the DNS TXT record method is usually easiest - you add it where you bought the domain.

Step 2: One design, one product per type

On Dashery, one design becomes many products - a T-shirt, a hoodie, a mug, a tote, and so on - each with its own page, such as /products/sunflower-design-mug. In your Pinterest catalog, each of those is its own product:

• id - a unique ID per design and type, such as sunflower-mug.
• title - the design plus the product type: "Sunflower Design Mug".
• link - that product type's own page on your custom domain.
• image_link - that product's mockup image. Right-click the image on the product page and copy the image address.
• price and availability - as shown on the page, such as 22.00 USD and in stock.
• google_product_category - matched to the type: Mugs (2169) for mugs, Shirts & Tops (212) for T-shirts and hoodies, Posters, Prints, & Visual Artwork (500044) for posters.

The diagram above shows how one Dashery design fans out into a full set of Pinterest catalog products.

Step 3: Build the catalog

A Pinterest catalog is a data source - a CSV, TSV, or XML file - with one row per product. Because every design repeats the same product types, it's mostly the same work over and over: same type names, same categories, a new title and link per design. A spreadsheet template with one row per product type saves a lot of typing - start from our free Pinterest Catalog CSV Template Generator - and a catalog builder made for Dashery saves more.

Step 4: Connect it to Pinterest

In Pinterest Business, open Catalogs and add your data source. Hosting the file at a URL is better than uploading it, because Pinterest re-reads a hosted data source about once every 24 hours - so new designs and price changes appear without re-uploading.

Step 5: Promote your Dashery products

• Pin every product type with its own lifestyle mockup, not just the T-shirt.
• Build product groups by product type or design to run shopping ads on your best sellers.
• Follow a POD pin plan - the Print on Demand Pinterest Strategy guide covers keywords, pins, and seasonal timing.

Common Dashery Pinterest catalog problems

• Links rejected: product links still use a dashery.com address instead of your claimed custom domain.
• Wrong image: the T-shirt mockup used for the mug row. Every product type needs its own image.
• Price mismatch: Pinterest compares your catalog price with the product page, so update both together.

For more fixes, see How to Fix Pinterest Catalog Errors.