Google Enhanced Product Catalog Builder
Need more than the standard Google fields? Google Enhanced starts from the same fields as the standard Google product catalog, then adds product characteristics, variants (color/size), product identifiers, and shipping details - each optional, hidden behind its own checkbox until you need it.
Every product you add appends one row per variant to your Google Enhanced product catalog. Connect it to Google Merchant Center with a private data source URL, the same as the standard product catalog.
Works with any website or online store - Shopify, WooCommerce, Etsy, Squarespace, a custom-built site, or anywhere else you sell. You enter your product data directly (or capture a plain submission with our free Chrome extension), so there's nothing to install or connect on your site itself.
Try it free for 7 days. A valid payment method is required to start your trial - you won't be charged until the trial ends, and you can cancel anytime before then to avoid being billed.
Product Characteristics
Gender, age group, and material - optional attributes Google Shopping uses to refine how and where your listing appears.
Variants (Color/Size)
Generate one row per color and/or size, all sharing the base product's ID as their Item Group ID.
Shipping Details
Shipping weight and ships-from country, on top of everything the standard Google product catalog already covers.
Seamless Upgrade From Standard Google
Already have a standard Google product catalog? The moment you upgrade, your existing products carry over into your new Enhanced feed automatically - no manual step required.
Or Add a Plain Product in One Click With Our Chrome Extension
Browsing a product page? The free Pin Data Connect Chrome extension captures the title, description, price, and image straight from the page you're viewing and submits the same core fields as a Basic product - variants and the optional Enhanced-only fields are available on the website afterward. See how it works →
Screenshots From the App
Real Pin Data Connect screens, shown with sample products. The numbers point out what to look at - click any screenshot to see it full size.
Google Enhanced: variants, product characteristics, and shipping details - each optional, behind its own checkbox.
- Turn on variants
- One row per color and size
- Product characteristics
Every variant becomes its own row in your Google Enhanced catalog, grouped by item group ID.
- Search by ID, title, or price
- Edit or delete any product inline
- Every product, page by page
See It In Action
Google Enhanced starts from the same fields as the standard Google product catalog, then adds variants, identifiers, apparel attributes, and shipping - each optional, hidden behind its own checkbox until you need it.
Core Details
Fill in these fields to add one product to your Google Enhanced product catalog - turn on any of the sections below for variants, identifiers, and more.
Product Characteristics
Variants
Turn this on to generate one row per color and/or size, all sharing this product's ID as their Item Group ID.
2 colors = 2 rows below, each with its own generated ID and a shared Item Group ID of "SHIRT-77".
Shipping
Your Product Catalog Data Source for Google Merchant Center
Once you start adding products, you'll get a private URL of your own - complete with a generated username and password - that acts as your product catalog's data source. Paste it into Google Merchant Center's scheduled settings and it reads your products from it automatically. Here's an example of what that looks like:
Catalog Health: connect Google with the Connect button on the Connections page instead of pasting the URL, and we check every day which of your products Google approved, limited, or disapproved - and why - and show you the fix for each.
https://pindataconnect.com/api/feed/909c4db45f1050a0cc826f81a61ec1d727800de37184ac3fd4fa67e67ade5293
2a8d8793285c78dd34e7410898fe97ba
bd2ce60614c8a6f1e1342335ec540f059057bca557771cb8a71dfb79fe2c27ba
Search, Edit, or Delete Anytime
Once your product catalog has products in it, manage every one from a single screen - search by product ID/title/price, edit any field inline, or delete - your product catalog's data source reflects the change instantly.
| Product ID | Title | Price | |
|---|---|---|---|
| SHIRT-77-navy | Classic Cotton Crew Neck T-Shirt | 24.00 USD | |
The second row above shows what clicking "Edit" looks like - every field becomes editable in place, with Save and Cancel replacing Edit and Delete until you're done.
Free Google & Bing Feed Guides
Frequently Asked Questions
Does this work with my website or online store?
Yes. This works with any website or online store - Shopify, WooCommerce, Etsy, Squarespace, a custom-built site, or anywhere else you sell. You enter your product data directly (or capture a plain submission with the free Chrome extension) instead of connecting through a specific platform's API, so there's nothing to install or configure on your site itself.
What does Google Enhanced add over the standard Google product catalog?
Product Characteristics (gender, age group, material), variants (color/size), and shipping details (weight, ships-from country) - each optional, hidden behind its own checkbox until you turn it on.
Is this a separate subscription from the standard Google product catalog?
Yes. Google Enhanced is a separate plan from the standard Google Product Catalog Builder - a seller holds one or the other, not both. If you already have a standard Google product catalog, upgrading to Enhanced automatically carries your existing products over - no manual migration step.
Can I add products with the Chrome extension instead of typing them in?
Yes, for a plain (no-variant) submission - the free Pin Data Connect Chrome extension captures a product's title, description, price, and image straight from the page you're viewing. Variant generation is only available on the website's Add Product page.
Save This for Later
Planning your product catalog? Pin this to one of your Pinterest boards so it's easy to find again when you're ready.
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