Google Product Catalog Builder
Tired of manually formatting a spreadsheet for Google Merchant Center? Pin Data Connect's Google Product Catalog Builder lets you enter each product once in your browser and generates a product catalog ready to connect to Google Merchant Center.
No spreadsheet software, no manual formatting, and no need to connect a Google account to build it - just add your products, then connect your finished product catalog to Google Merchant Center with a private data source URL, or Import From File (CSV, XML, TXT, TSV, JSON, or Google Sheets) yourself.
Works with any website or online store - Shopify, WooCommerce, Etsy, Squarespace, a custom-built site, or anywhere else you sell. You enter your product data directly (or capture it with our free Chrome extension), so there's nothing to install or connect on your site itself.
Try it free for 7 days. A valid payment method is required to start your trial - you won't be charged until the trial ends, and you can cancel anytime before then to avoid being billed.
Every Field Google Merchant Center Needs
Title, description, price, image, availability, condition, brand, and Google Product Category - Google's own attribute derives your Product Type automatically.
Full Google Taxonomy Search
Search Google's entire product category list as you type, instead of hunting through a spreadsheet or memorizing category codes.
Upload & Keep Building
Already have a product catalog file? Upload it and keep appending new products, or start a fresh one anytime.
Connect Automatically
Every plan includes a private URL with its own username and password that acts as your product catalog's data source - paste it into Google Merchant Center's scheduled settings and it reads your latest products automatically.
Or Add Products in One Click With Our Chrome Extension
Browsing a product page? The free Pin Data Connect Chrome extension captures the title, description, price, and image straight from the page you're viewing and adds it to your Google product catalog - no manual typing. See how it works →
See It In Action
A live preview of the Add Product screen and your product catalog's data source URL - try the Google Product Category search below, it's real (search a small preview sample; the live app searches Google's full taxonomy).
Add A Product
Fill in these fields to add one product to your Google product catalog.
Your Product Catalog Data Source for Google Merchant Center
Once you start adding products, you'll get a private URL of your own - complete with a generated username and password - that acts as your product catalog's data source. Paste it into Google Merchant Center's scheduled settings and it reads your products from it automatically. Here's an example of what that looks like:
https://pindataconnect.com/api/feed/46a3be201facbaf695527b24b37f103b213e73585c754c0750ed44c47c4a153d
3c6b1445c749039090993fea436d6e42
ddaf586699678869276352fcbd462c5626f617f5402ee92830acede2c093e8d5
Search, Edit, or Delete Anytime
Once your product catalog has products in it, manage every one from a single screen - search by product ID/title/price, edit any field inline, or delete - your product catalog's data source reflects the change instantly.
| Product ID | Title | Price | |
|---|---|---|---|
| MUG-204 | Sunflower Ceramic Coffee Mug | 18.99 USD | |
The second row above shows what clicking "Edit" looks like - every field becomes editable in place, with Save and Cancel replacing Edit and Delete until you're done.
Frequently Asked Questions
Does this work with my website or online store?
Yes. This works with any website or online store - Shopify, WooCommerce, Etsy, Squarespace, a custom-built site, or anywhere else you sell. You enter your product data directly (or capture it with the free Chrome extension) instead of connecting through a specific platform's API, so there's nothing to install or configure on your site itself.
What is a Google product catalog?
A file listing your products with the fields Google Merchant Center requires - title, description, price, image, availability, condition, and Google Product Category - so your products can appear on Google Shopping and other Google surfaces.
Do I need a Google Merchant Center account?
You'll need a Google Merchant Center account to use the finished product catalog. Pin Data Connect doesn't require you to connect a Google account to build the product catalog itself - you build it here, then connect it with a private URL that acts as its data source, for Google to read automatically, or upload it yourself.
Can I upload an existing product catalog to keep adding products?
Yes. Import From File (CSV, XML, TXT, TSV, JSON, or Google Sheets) and keep appending new products to it, or start a new blank product catalog at any time. See a filled-in sample product catalog above.
Can I add products with the Chrome extension instead of typing them in?
Yes. The free Pin Data Connect Chrome extension captures a product's title, description, price, and image straight from the page you're viewing and adds it to your Google product catalog in one click.