Bing Enhanced Product Catalog Builder
Need more than the standard 7 Bing fields? Bing Enhanced starts from the same fields as the standard Bing product catalog, then adds every other Microsoft Merchant Center field - identifiers, apparel attributes, variants, destinations, installments, Bing ad fields, sales/promotions, and UCP-readiness fields - each optional, hidden behind its own checkbox until you need it.
Every product you add appends one row per variant to a real CSV, 51 columns total. Connect it to Bing/Microsoft Merchant Center with a private data source URL, the same as the standard product catalog.
Works with any website or online store - Shopify, WooCommerce, Etsy, Squarespace, a custom-built site, or anywhere else you sell. You enter your product data directly (or capture a plain submission with our free Chrome extension), so there's nothing to install or connect on your site itself.
Try it free for 7 days. A valid payment method is required to start your trial - you won't be charged until the trial ends, and you can cancel anytime before then to avoid being billed.
Product Identifiers
Brand and GTIN, on top of everything the standard Bing product catalog already covers.
Variants (Color/Size)
Generate one row per color and/or size, all sharing the base product's ID as their Item Group ID.
Bing Ad & UCP Fields
Destinations, installments, custom labels, seller name, sales/promotions, and UCP-readiness fields for sellers running Microsoft Advertising campaigns.
Migrate From Standard Bing
Already have a standard Bing product catalog? A one-click tool copies your existing products into your new Enhanced feed instead of starting over.
Or Add a Plain Product in One Click With Our Chrome Extension
Browsing a product page? The free Pin Data Connect Chrome extension captures the title, description, price, and image straight from the page you're viewing and submits the same core fields as a Basic product - variants and the optional Enhanced-only fields are available on the website afterward. See how it works →
See It In Action
Bing Enhanced starts from the same 7 fields as the standard Bing product catalog, then adds identifiers, variants, and more - each optional, hidden behind its own checkbox until you need it.
Core Details
Fill in these fields to add one product to your Bing Enhanced product catalog - turn on any of the sections below for identifiers, variants, and more.
Product Identifiers
Variants
Turn this on to generate one row per color and/or size, all sharing this product's ID as their Item Group ID.
2 colors = 2 rows below, each with its own generated ID and a shared Item Group ID of "BLANKET-201".
More Fields (optional)
Five more checkbox-gated sections cover the rest of Bing's catalog spec - each stays hidden until you turn it on: General Attributes (availability, condition, product type, energy efficiency), Destinations, Pricing & Installments, Bing Ad Fields (custom labels, seller name), and UCP Readiness. This example turns on availability, condition, product type, and a custom label.
Your Product Catalog Data Source for Bing/Microsoft Merchant Center
Every product you add appends one row per variant to your Bing Enhanced product catalog - real CSV, 51 columns total, so every optional field has a place even when left blank. Once you start adding products, you'll get a private URL of your own - complete with a generated username and password - that acts as your product catalog's data source. Paste it into Bing/Microsoft Merchant Center's scheduled settings and it reads your products from it automatically. Here's an example of what that looks like:
https://pindataconnect.com/api/feed/17b7cdcdca4969e258dae3445eca4b36ec58da84b2e2c2a610605dafa9561744
11054b20826fc38f01d68ce0d705fd74
fd17d9c52f7da9bca0e743ce2cc85816d92df3aa50f9c6186e1b564439be2e9b
Search, Edit, or Delete Anytime
Once your product catalog has products in it, manage every one from a single screen - search by product ID/title/price, edit any field inline, or delete - your product catalog's data source reflects the change instantly.
| Product ID | Title | Price | |
|---|---|---|---|
| BLANKET-201-navy | Woven Cotton Throw Blanket | 34.99 USD | |
The second row above shows what clicking "Edit" looks like - every field becomes editable in place, with Save and Cancel replacing Edit and Delete until you're done.
Frequently Asked Questions
Does this work with my website or online store?
Yes. This works with any website or online store - Shopify, WooCommerce, Etsy, Squarespace, a custom-built site, or anywhere else you sell. You enter your product data directly (or capture a plain submission with the free Chrome extension) instead of connecting through a specific platform's API, so there's nothing to install or configure on your site itself.
What does Bing Enhanced add over the standard Bing product catalog?
Product identifiers, apparel attributes, variants (color/size), destinations, installments, Bing ad fields (custom labels, seller name), sales/promotions, and UCP-readiness fields - each optional, hidden behind its own checkbox until you turn it on, on top of the standard 7 required fields.
Is this a separate subscription from the standard Bing product catalog?
Yes. Bing Enhanced is a separate plan from the standard Bing Product Catalog Builder - a seller holds one or the other, not both. If you already have a standard Bing product catalog, the Enhanced feed includes a one-click tool to migrate your existing products into it.
Can I add products with the Chrome extension instead of typing them in?
Yes, for a plain (no-variant) submission - the free Pin Data Connect Chrome extension captures a product's title, description, price, and image straight from the page you're viewing. Variant generation is only available on the website's Add Product page.