Facebook Enhanced Product Catalog Builder
Need more than the standard Facebook fields? Facebook Enhanced starts from the same fields as the standard Facebook product catalog, then adds variants, product identifiers, shipping details, and category-specific fields for clothing, electronics, jewelry, home decor, health & beauty, or baby & kids - each optional, hidden behind its own checkbox until you need it.
Unlike fixed-column feeds, category-specific columns are added dynamically - only the ones you've actually used anywhere in your product catalog appear. Connect it to Facebook Commerce Manager with a private data source URL, the same as the standard product catalog.
Works with any website or online store - Shopify, WooCommerce, Etsy, Squarespace, a custom-built site, or anywhere else you sell. You enter your product data directly (or capture a plain submission with our free Chrome extension), so there's nothing to install or connect on your site itself.
Try it free for 7 days. A valid payment method is required to start your trial - you won't be charged until the trial ends, and you can cancel anytime before then to avoid being billed.
Variants (Color/Size)
Generate one row per color and/or size, all sharing the base product's ID as their Item Group ID.
Category-Specific Fields
Jewelry & Watches, Clothing/Shoes/Accessories, Electronics, Health & Beauty, Home Decor & Furniture, or Baby & Kids - pick a sub-type and only its own fields appear.
Dynamic Columns
Category-specific columns are added only as you use them - a jewelry seller never sees hundreds of blank electronics or clothing columns.
Migrate From Standard Facebook
Already have a standard Facebook product catalog? A one-click tool copies your existing products into your new Enhanced feed instead of starting over.
Or Add a Plain Product in One Click With Our Chrome Extension
Browsing a product page? The free Pin Data Connect Chrome extension captures the title, description, price, and image straight from the page you're viewing and submits the same core fields as a Basic product - variants and category-specific fields are available on the website afterward. See how it works →
See It In Action
Facebook Enhanced starts from the same fields as the standard Facebook product catalog, then adds variants, identifiers, shipping, and category-specific fields - each optional, hidden behind its own checkbox until you need it.
Core Details
Fill in these fields to add one product to your Facebook Enhanced product catalog - turn on any of the sections below for variants, identifiers, and more.
Variants
Turn this on to generate one row per color and/or size, all sharing this product's ID as their Item Group ID.
2 colors = 2 rows below, each with its own generated ID and a shared Item Group ID of "RING-104".
Category-Specific Fields
Checking this reveals a Category Group dropdown (Clothing/Shoes/Accessories, Electronics, Health & Beauty, Home Decor & Furniture, Jewelry & Watches, or Baby & Kids), then a Sub-Type dropdown - only that sub-type's own fields ever show up. This example uses Jewelry & Watches → Jewelry, which adds fields like Gemstone Cut, Metal Stamp/Purity, and Total Gemstone Weight.
Your Product Catalog Data Source for Facebook
Every product you add appends one row per variant to your Facebook Enhanced product catalog. Unlike the fixed columns most platforms use, category-specific columns are added dynamically - only the ones you've actually used anywhere in your product catalog appear, so a jewelry seller never sees hundreds of blank electronics/clothing columns. Once you start adding products, you'll get a private URL of your own - complete with a generated username and password - that acts as your product catalog's data source. Paste it into Facebook Commerce Manager's scheduled settings and it reads your products from it automatically. Here's an example of what that looks like:
https://pindataconnect.com/api/feed/aa7cc65ed0b7513a2a929195db9d3543942e9c9d91eba0a5f5eb6e3f9652c8ad
1f5d26971dec05c55abddabc21631bcb
43d5a7bd662bae5d688ea9d986296d2556ab73150ecce5b1980d9a031e572a56
Search, Edit, or Delete Anytime
Once your product catalog has products in it, manage every one from a single screen - search by product ID/title/price, edit any field inline, or delete - your product catalog's data source reflects the change instantly.
| Product ID | Title | Price | |
|---|---|---|---|
| RING-104-silver | Ocean Wave Sterling Silver Ring | 48.00 USD | |
The second row above shows what clicking "Edit" looks like - every field becomes editable in place, with Save and Cancel replacing Edit and Delete until you're done.
Frequently Asked Questions
Does this work with my website or online store?
Yes. This works with any website or online store - Shopify, WooCommerce, Etsy, Squarespace, a custom-built site, or anywhere else you sell. You enter your product data directly (or capture a plain submission with the free Chrome extension) instead of connecting through a specific platform's API, so there's nothing to install or configure on your site itself.
What does Facebook Enhanced add over the standard Facebook product catalog?
Variants (color/size), product identifiers, shipping details, and category-specific fields for Clothing/Shoes/Accessories, Electronics, Health & Beauty, Home Decor & Furniture, Jewelry & Watches, or Baby & Kids - each optional, hidden behind its own checkbox until you turn it on.
How do category-specific fields work?
Pick a Category Group, then a Sub-Type - only that sub-type's own fields show up. Unlike fixed-column feeds, category-specific columns are added dynamically, so a jewelry seller never sees hundreds of blank electronics/clothing columns.
Is this a separate subscription from the standard Facebook product catalog?
Yes. Facebook Enhanced is a separate plan from the standard Facebook Product Catalog Builder - a seller holds one or the other, not both. If you already have a standard Facebook product catalog, the Enhanced feed includes a one-click tool to migrate your existing products into it.
Can I add products with the Chrome extension instead of typing them in?
Yes, for a plain (no-variant) submission - the free Pin Data Connect Chrome extension captures a product's title, description, price, and image straight from the page you're viewing. Variants and category-specific fields are available on the website's Add Product page.