Free Facebook Product Catalog Checklist
A Facebook catalog isn't just a product list - it's what powers your Facebook Shop, your Instagram Shopping tags, and Facebook/Instagram dynamic ads, all from the same data. Get it right once, and every product becomes shoppable across the platforms people already check every day, with real pricing and a direct link straight to checkout.
The catch: Facebook is strict about the data behind that catalog. One missing field, one mismatched price, or a product category that needs a Size you didn't include, and that product won't make it into your shop at all. This free checklist walks through exactly what Facebook expects in your product catalog, so your products get seen - and get sold.
No email. No signup. Just download it.
Product Information
Unique product ID, title, description, brand, Google Product Category, and price - the core fields Facebook uses to identify every product in your catalog.
Pricing & Availability
Your catalog's price and stock status have to match what's actually on your website - a mismatch is one of the fastest ways to run into problems with Facebook.
Product Images
The image is what shoppers see first in your Facebook or Instagram shop. It needs to be publicly accessible, high quality, and an accurate match for the exact product you're selling.
Google Product Category
Using the official Google Product Taxonomy category code - not just a typed-in category name - keeps your products correctly classified and searchable.
Product URLs
Every product needs to link straight to its own product page over HTTPS - never a homepage, and never a broken or password-protected link.
Size for Certain Categories
Facebook requires a Size value whenever a product's Google Product Category is 1604, 5193, 187, or 5387 - commonly apparel and footwear. Skip it on those categories and the product can be rejected.
Keeping Your Data Current
New products, price changes, and out-of-stock items all need to make it back into your catalog - the checklist covers what to check every time something changes.
Why Getting Facebook Catalog Data Right Pays Off
One accepted catalog does triple duty: it stocks your Facebook Shop, tags your products in Instagram posts and Reels via Instagram Shopping, and supplies Facebook/Instagram dynamic ads - all without re-entering a single product. Get your data right once, and every product gets an always-on listing across all three, shown to people already primed to buy on the platforms they open every day. Clean, accurate catalog data isn't busywork - it's what determines whether your products show up there at all.
Frequently Asked Questions
Do I need to give my email to download the checklist?
No. It's a free PDF you can download instantly - no email, no signup, and no account required.
What does a Facebook product catalog actually do?
One catalog powers your Facebook Shop, Instagram Shopping product tags, and Facebook/Instagram dynamic ads at the same time - each product shows real-time pricing and availability and links directly to your product page.
What does the checklist cover?
Product information, pricing and availability, product images, Google Product Category codes, product URLs, when a Size field is required, and how to keep a spreadsheet or CSV file accurate over time.
Do I need to include a Size field?
Facebook requires a Size value whenever a product's Google Product Category is 1604, 5193, 187, or 5387 - commonly apparel and footwear categories. Pin Data Connect's Add Product and Manage Catalog pages already show a Size field for Facebook product catalogs, so you never have to remember which categories need it.
Why does my product data need to be accurate for Facebook?
Facebook checks your catalog data against your actual website - mismatched prices, broken image links, or missing required fields can keep products from being approved, or get them disapproved after the fact.
I don't want to manage a spreadsheet - is there an easier way?
Yes. Pin Data Connect lets you build and manage a Facebook-ready product catalog directly from your browser - add, edit, and delete products without maintaining a CSV file yourself. See plans, starting with a free 7-day trial.